What are Cookies?
A cookie is a small text file or piece of data that is downloaded to and stored on your computer or device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes the cookie.
Cookies used by BlackBerry
BlackBerry’s products, services, software or websites ("BlackBerry Offerings") may use different types of cookies or similar technologies (“Cookies”) from time to time. The types of Cookies used on the various BlackBerry websites have been categorised based on the categories found in the International Chamber of Commerce (ICC) UK Cookie Guide which can be found on the ICC Digital Economy pages: http://www.iccwbo.org/about-icc/policy-commissions/digital-economy/. The different types of Cookies are classified as i) necessary, ii) performance, iii) function and iv) targeted advertising. The following examples of the different types of Cookies used on the various BlackBerry websites are not necessarily used on each BlackBerry website.
Certain Cookies are necessary to facilitate your use of BlackBerry Offerings (such as when you use a shopping basket) or to protect both you and BlackBerry when you sign-in to certain services (such as storing your credentials to make it easier whenever you want to use BlackBerry Offerings or to confirm that you are logged in).
Examples of necessary Cookies include:
- wsCookie – User registered – Device PIN information
Other Cookies are more performance-related such as for analytics or contextual purposes to help us understand how users engage with BlackBerry Offerings so we can provide new and enhanced BlackBerry Offerings (such as which pages or features are most popular, measure how effective our advertising is, improve our site by measuring any errors).
Examples of Performance Cookies include:
- BIGipServerPOOL-220.127.116.11-80-Default - adds user to a server load balance pool to improve server performance (BlackBerry cookie)
- server_instance – tracks which server handled the request (BlackBerry cookie)
- s_sv_sid - used to identify a unique visitor (3rd party cookie – Omniture Site Catalyst)
Some Cookies are more function-related and help personalize your experience and make BlackBerry Offerings easier to use (such as your language or jurisdiction preferences), or to help BlackBerry display personalized content to you.
Examples of Function Cookies include:
- omniture_optout - tracks a user’s decision on the Omniture Opt-in page (3rd party cookie – Omniture Site Catalyst)
- qubitconsentviewd – stores the timestamp of when the consent widget was last shown to the user (3rd party cookie – Qubit)
- _qst – counts user visits (3rd party cookie – Qubit)
iv) Targeted advertising
Other Cookies or similar technologies may be used for targeted advertising purposes (e.g. certain BlackBerry Offerings may be supported by advertising revenue and display advertisements and promotions which may be targeted against non-personally identifiable attributes or aggregate data collected by BlackBerry, and BlackBerry or our service providers may place such advertising on BlackBerry Offerings). Anonymized or aggregated information about usage of BlackBerry Offerings may be provided in a form that does not personally identify you to our service providers as part of analytics services and to help manage online advertising.
Examples of Targeted Advertising Cookies include:
- dfa_cookie - tracks user browsing on site (3rd party cookie – DoubleClick)
- WRUID - used to identify individual users (3rd party cookie – ClickTale)
Managing your Cookies
- Remove or block browser Cookies using the settings in your browser, but that may impact your ability to use certain BlackBerry Offerings as they may not work well or at all with all Cookies disabled.
- Opt-out directly from certain performance Cookies http://metrics.blackberry.com/optout.html
- Depending on your location, you can opt-out directly across different third party advertising networks, e.g
Get more information
To learn more about cookies generally, including behavioral advertising, refer to one of these online resources:
- About Cookies www.aboutcookies.org
- All About Cookies www.allaboutcookies.org
- Internet Advertising Bureau www.youronlinechoices.com
- Office of the Privacy Commissioner of Canada http://www.priv.gc.ca/resource/fs-fi/02_05_d_49_e.asp
- UK Information Commissioner’s Office https://ico.org.uk/for-the-public/online/cookies
- The French Commission nationale de l’informatique et libertés http://www.cnil.fr/vos-libertes/vos-traces/les-cookies/